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Trade Show Management

Trade shows done right; no missed deadlines, no surprises

Marketing and business communication

908-518-9383
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Trade shows are time consuming, expensive and utterly exhausting. They also can be critical to your company's success — but only with detailed planning, constant attention and flawless execution. Otherwise, they're a waste of money.

The best strategy for small but ambitious companies is to select a few key shows or conferences and do a great job of exhibiting at them. This requires a 12- to 16-month planning cycle, a dedicated trade show marketing strategy and ongoing logistical management.

Many firms make the mistake of assigning trade show planning to a sales manager, a marketing coordinator or an administrative assistant. The problem is that these people work in the "now," dealing with projects and problems that require immediate attention.

An effective trade show manager must be free to work in the "later," which is why you should engage us to handle your trade show activities. Our trade show coordinator has over 20 years of exhibit management experience. We will ensure that all deadlines are met and that there will be no surprises waiting for you on the exhibit floor.

Trade show marketing services:

  • Execute pre-show mailings to increase booth attendance

  • Manage lead follow-up plan

  • Identify and work with product champions to deliver presentations

  • Plan special events for VIP customers

  • Develop innovative give-aways to boost brand awareness

  • Produce product literature and booth signage

  • Develop show assessment and feedback procedures (see sample feedback form)

Exhibit management services:

  • Complete all exhibitor applications

  • Arrange conference registration and lodging for all personnel

  • Create and manage show budgets

  • Track deadlines and complete applications for presentation submissions

  • Coordinate all materials for presentations

  • Coordinate delivery of all booth materials to shows

  • Provide schedule and instructions for booth set-up and break-down

  • Develop booth schedule for all personnel

  • Work with service company to insure proper storage, maintenance and repairs of booth as needed

Next: Read: "How to Execute Perfect Trade Shows" | Send an inquiry


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