What have you done lately to generate sales?

Marketing and business communication

Assess your efforts

What stage are you in?

Hassle-free newsletters

Boost your credibility

Get them done right

Free marketing articles

908-518-9383
e-mail

Today almost anyone can produce a brochure or newsletter ... or a Website. It's how you think about your marketing strategies and tactics that will set them — and you — apart.

Public relations — You simply won't get the results you want from the rest of your marketing tactics without a foundation of awareness and credibility that can only be built with PR.
Advertising — Get attention with powerful copy and eye-catching design, of course; but by using ads as part of a broad, integrated campaign you will produce even better results.
Brochures — Whether a six-page color fold-out or a one-page product slick, they should avoid clichés, stress benefits instead of just features and carry a loud, clear call-to-action.
Direct mail — Forget those four-page letters and glitzy envelope stuffers. There's just no substitute for a personalized letter with a short, compelling message and a clear, simple call-to-action.
E-mail — Keep in touch with your customers, and potential customers, with automated e-mail bulletins and opt-in e-newsletters.
Newsletters — Whether you use attractively designed newsletters or economical "un-newsletters," they'll help generate referrals and repeat sales, in addition to good will.
Trade shows — Increase booth attendance with pre-show mailings and ads; use flyers with "show specials" to generate hot leads and quick sales; qualify leads at the booth and respond immediately afterwards with direct mail and telemarketing.
Web — Sure you have a Website, but is it up-to-date? Does it generate inquiries? Does it answer your visitors' common questions?

Next page: Un-Newsletters