Marketing and business communication
908-518-9383
e-mail
|
-
Do you communicate regularly with customers in ways that foster repeat sales and
referrals?
-
Have you taken time recently to define your audiences and your key messages?
-
Are you sure your marketing literature is relevant to your audiences, reflects your key
messages and has a consistent look, feel and style?
-
Are you satisfied with the results of your lead-generation mailings?
-
Do you respond to inquiries with letters that drive action?
-
Does your public relations program foster company
"champions" who will help sell your products?
Get to "Yes"
You can answer
"yes" to these questions, and increase sales, with a focused,
results-driven approach.
-
Define your audiences — Who are they? What are their
"hot
buttons?" How can they be reached?
-
Establish your message — What do you really want to say? What
action do you want? What's in it for your customers?
-
Craft your campaign — Match the vehicle to the purpose. Keep it
clear, concise, attractive. Make response easy and measurable.
Next page:
Marketing evolution: What's your stage? |
|
