Sample Trade Show & Exhibit Report

Submit your trade show feedback with this form

Show
Location
Date
Your name
x
Booth Traffic
Good: Steady stream of visitors; sometimes very busy; no prolonged periods of inactivity.
Fair: Intermittent stream of visitors; mostly one or two at a time; a few periods of inactivity.
Poor: Long periods of inactivity with only a few periods of moderate activity.
x
Traffic Quality
Good: Many booth visitors were decision-makers or decision-influencers.
Fair: About an equal mix of teachers and administrators.
Poor: Mostly teachers.
x
Visitor Reception
Good: Most visitors appeared highly interested; they asked lots of questions and were clearly engaged with our product. Lots of enthusiastic comments.
Fair: Some visitors were interested and enthusiastic, but an equal number appeared only mildly interested.
Poor: Most visitors appeared uninterested; they didn't stay long at the booth, didn't ask many questions and quickly lost interest in our product.
x
Topics of Interest
Which of the following topics appeared to generate the most interest?
Overall innovation
Specific feature(s):
Price
Satisfaction/performance guarantee
Competitive comparison
Other:
x
Price
When the issue of price was discussed, what was the most common feedback:
Seems reasonable
Too high
No strong trend either way
x
Leads and Activities
No. of leads you collected:
Best lead(s) of show:
Did you have the opportunity to meet or dine privately with customers during the show? Yes No
If yes, with whom and what was the outcome:
Did you sponsor or participate in an off-the-floor event or presentation? Yes No
Event description:
No. of attendees:
Nature of audience:
No. of leads captured:
Your overall assessment of the event: Good Fair Poor
x
Logistics
No. of company staffers at conference:
Was this Too few Too many About right
x
Any problems with booth set-up? Yes No
Any problems with literature/give-aways? Yes No
Explain:
x
Overall Show Evaluation
Must-go next year.
Give it one more try.
Avoid next year.
x


Note: Sample form only. To get a customized form like this for your company,
visit JDS Strategic Communications or call 908-518-9383.